Partnership opportunities

Henry’s pathway is confirmed for the next 2 years as he makes his moves towards the upper echelons of the sport.

Your brand has the opportunity to partner with Henry for the 2026 season onwards.

2026 European GT4

2027 GT4 / GT3

European GT4

European GT4 is one of the most competitive GT racing championships in the world, bringing together leading automotive manufacturers including Toyota, Porsche, McLaren, Aston Martin, BMW and Mercedes AMG. The series visits some of Europe’s most iconic circuits and attracts elite teams and emerging drivers progressing towards professional GT racing.

As part of the programme, Henry is also included within Toyota’s Young Driver evaluation pool for 2026. This places him within Toyota’s international motorsport development structure and provides direct exposure to the manufacturer’s engineering teams, driver development resources and global racing network.

GT4 race cars are based on production sports cars, including the Toyota GR Supra, and are engineered to deliver over 430 horsepower while maintaining close technical parity between manufacturers. Strict balance of performance regulations ensure the racing remains extremely competitive, rewarding driver skill, consistency and teamwork.

20,000,000+

Global Broadcast and Digital Impressions

350,000+

Trackside audience

5 million

Cumulative Audience

Motorsport reaches

Source Luscid

9 million

UK adults

1 million

Business decision makers

993,000

Senior business leaders

4 million

DIY enthusiasts

4.5 million

Motoring enthusiasts

500,000

Tech early adopters

Over-indexing on multiple brand values

Source Luscid

Technology

37.1% more aligned than the average sport

Teamwork

10.1% more aligned than the average sport

Innovation

28.3% more aligned than the average sport

Exhilaration

28.6% more aligned than the average sport

Future Facing

16.7% more aligned than the average sport

Efficiency

41.6% more aligned than the average sport

We utilise all of henry’s personal and team sponsorship assets both on and off track to build a bespoke package for your objectives.

On Driver Branding

Brand positions available on Henry's racesuit, and crash helmet.

On Car Branding

Various on car branding opportunities depending on investment levels.

Social Content

Bespoke social posts and content stories created by our team of content experts - with opportunity to leverage Henry’s Esports presence.

Hospitality

SRO events provide invited guests with unrivalled hospitality and exclusive 'behind the scenes' experiences with Henry

Driver Experiences

Henry and his team are able to provide the excitement of Motorsport away from races with experiences designed to thrill guests.

Sampling

A chance to get your product or service into the hands of an engaged motorsport audience during race weekends.

Entertain Customers

The 2026 European GT4 Championship visits some of Europe’s most iconic racing circuits, providing partners with premium hospitality and exclusive behind the scenes access to Henry’s race programme. Invited guests can experience the world of international GT racing up close, including opportunities such as passenger laps with Henry at an iconic circuit.

“ The feeling of driving at speed is like nothing else. racing to win is what drives me. I would love you to join me on my journey - Thank you.”

View 2026
Partnership brochure

or contact us now